Principles of Brand Extension and its Rationales Essay

Principles of Brand Extension and its Rationales - Essay Example A brand’s name has been identified as a polo shirt together with the ways of how to create its extension and the reasons why creating such. In the economic industry, different strategies are to be considered so that producers will get the attention of the consumers. With every product that producers will provide, a brand name has to be added. A group of ideas on the certain product is what a brand is (Ferree, 2007). Addition to that, according to Webben (as cited in Keller, 2003), brand is defined as products which has a goal to satisfy the consumer’s needs by getting their attention on to it providing them with instructions and the product’s use. After succeeding in the familiarity of the product to the different people, a good strategy should be followed and there comes the brand extension. Brand extension as what Sattler, Volckner, Riediger, & Ringle (2009) defined is a strategy wherein the name of a certain product is being used for people’s familiarit y to introduce a new product. This strategy can help the product to increase its demand in the market. Polo Shirt as the Product Considering Polo shirt as the parent of the brand extension, it has several possible outcomes such as body towel, underwear and socks. To come up with a successful brand extension, principles are to be considered. ... Of course, if the producer has already earned his consumer’s trust, it is better if they could provide what the consumer need so that they will not be dismayed. The parent should still have the power to control the extended brand for they still have the same name thus, has an effect with each other’s credibility through their consumer’s opinion. Also, confusion with the extended brand with the parent is a big no. Though they are of the same brand, the products are just co-related with each other and so, should not be a cause for the consumer’s frustration and regret when used the wrong product. If the parent is more of cloth category just like the polo shirt, producers should not create unrelated categories such as soap or food products. Brand extension researchers (n.d) also added that brands should not be extended on different categories for it will affect the product’s name along the competition. Also, the extended brand should add to the parentà ¢â‚¬â„¢s credibility through recognition with new, efficient and successful category for the firm on the future. There should be business attributed upon having brand extension. It is good to think of the possible outcome of the brand extension upon having the developing plan. To engage into a brand extension is a good idea to increase your inputs in the market. Actually, Gelder (as cited in Kapferer, 1997) stated practical reasons why having brand extension such as: the consumers will experience new products and at the same time, the company will be updated thus, will actively participate on having new innovations as part of its development; Through brand extension, the consumer who used to have a trusted brand will choose it rather trying another one thus, making the product reach

Tradition and Continuity Essay Example for Free

Tradition and Continuity Essay Why, and to what extent, have conservatives been committed to tradition and continuity? Conservatism was a reaction to all other ideologies. It believed in conserving the best of the past and governing society with reform, not revolution. In the French revolution there was a lot of uncertainty because people did not know what to do afterward and they ended up in a worse position then they were before. Conservatives believe that humans are; psychologically imperfect, which means that we are security seeking creatures who dislike change. They believe we are intellectually imperfect which means we are incapable of acting rationally and are very instinctive. They believe we are morally imperfect which means we are born sinful and conservatists have a profound scepticism about our natural goodness. Conservatives have always been committed to tradition, ever since Toryism was first formed. They only believe in slow change which relates to peoples changing views and opinions like the English Legal System. Because they believe we are psychologically imperfect, they don’t want us to undergo any uncertainty whatsoever and so they dislike revolution because even though people may have a ‘better’ idea of how things should work, it has not yet had the test of time and so there is no need for risk. Conservatives believe society is like a living organism i.e. a tree, so it needs to reach out to both the past and the future and cannot be severed from its roots to survive. Since individuals lack wisdom, tradition is a better test of goodness and virtue, as Edmund Burke said, ‘the accumulated wisdom of the ages as the heritage of society is the best source of virtue and goodness’. Conservatists are pragmatic, which fits into their commitment for continuity, they are not opposed to change, but question it and only accepts slow, specific, evolutionary change. Conservatists preserve the best and change what is essential. Tories changed to Conservatories because they needed to accept limited change to prevent greater change. This is why they accepted the extension of the franchise ‘the right to vote’ and the rise of the welfare state to forestall more radical demands. Conservatism is not trying to go backwards ore forwards, but rather to preserve the status quo. This means it is not trying to create a utopian society like Liberalism, Socialism and Anarchism. Conservatists believe that human nature is not a constant, but ever changing as the nature of society changes and therefore have criticised all other ideologies on the grounds that they have been based on a fixed view of human nature. Classic Liberalism had an ideology with a fixed view of human nature and believed in Laissez-faire economics where the private companies would control the economy and help it to grow, but in the industrial revolution, they saw that capitalists took advantage of the workers and so modern liberalism was born, this shows that Conservatives have a better knowledge of human nature than the liberals do. Conservatists do not like abstract theory and the intellectual approach to politics. It believes in an un-codified constitution which can evolve through time like the UK constitution. It acts on the basis of concrete observation, circumstances and past events, rather than a theory. In conclusion the extent that Conservatism has been committed to tradition and continuity is very high because the whole point of conservatism is to preserve and in the early days of Toryism, they wanted to keep things exactly the way they were, this is why people call them the party for the rich because in the early days, the aristocrats and land owners had the power. Tories had to become Conservatists to cope with the ever-society and to prevent revolution like in France they had to give in to some democratic demands. Conservatists do not believe in the majority having a say, because what the majority want is not always right for the nation, this is where paternalism comes in so that the relationship between the state and its people is like parents and their children, it may not always seem right or fair, but in the long run it is what’s best for the Country. Conservatists want to continue the way things run so that society moves on and is not in a stand still place, where people become uncertain about how the Country will be governed, or if other Countries will see this as a chance to attack. A tree is not taken out of its roots and continued growing.

Getting Things Done: The Art of Stress-Free Productivity :: Book Review, David Allen

The book I chose to read is Getting Things Done: The Art of Stress-Free Productivity by David Allen. David Allen is considered by Forbes Magazine to be in the top five executive coaches in the United States. He has over thirty years of experience in coaching some of the highest ranking executives in some of the biggest businesses in the United States. Time Magazine called this book, â€Å"the defining self-help business book of it’s time." The book is broken down into three main parts and thirteen chapters and sub-sections. The first part is titled The Art of Getting Things Done. It contains information on societal shifts in the workplace and ways to manage work. Among his tips, he believes everyone should physically write down every task they must accomplish on a daily basis, whether they write it on paper or electronically. They must then make decisions based on length and importance and decide which tasks to accomplish and when to accomplish them. His main point of emphasis in this first chapter is that the mind becomes too cluttered and that short-term memory should be used to focus not store things. In chapter two, the author introduces his five keys or stages to controlling/managing workflow. They are (1) to collect, (2) process, (3) organize, (4) review and (5) do. He points to these five steps as a way to organizing work that needs to be accomplished and successfully completing it. The last chapter in the firs t section is about vertically focusing on the thought process to complete projects. Allen outlines five more steps to accomplish any task. They are (1) defining purpose and principles, (2) outcome visioning, (3) brainstorming, (4) organizing, and (5) Identifying next actions. The second part of this book, which is well over  ½ of the entire book, is somewhat of a repeat of the first part but a much more detailed perspective of the methodology of David Allen. He recommends taking two days at the start of his process just to get organized. Within these two days, one should set up private workspace not only at work but at home also. In chapter five and six, Allen refers back to his five keys to control workflow, he points out to accomplish the collecting phase completely before moving onto the processing and organizing stages. This will eliminate distractions. During the processing phase, a person is not really completing any items but rather identifying what needs to be done with each one.

The Door Slammed Shut, Never to Be Opened Again

The Priest finished off his final words, I tried to savor them knowing that after today I wanted to forget it all; not because I didn’t care, it was quite the opposite actually! It’s just that I know it would be what she wanted. As much as I tried and begged she kept flooding my mind, it’s impossible to throw something like this over your shoulder and ignore the remnants of the past. The blackness of the day contrasted with the overwhelming sunshine and broken heat waves.It was all too much and now at least the worst part was over, I took my last and final glance to the beautiful hand carved woodwork, standard size, polished frame, finished with gold hinges and large metallic black buckles. The coffin stood. The walk back to the car was a rush of images and an overpowering sensation of memories driven into my mind like the intricate bodywork on the stunning 1996 Rolls Royce that was driven by my chauffer, I couldn’t think about anything else but that one a wful night. That one night that changed my life.Forever. The car ride wasn’t much better the same commotions pounding the walls of my weakened cranium. I placed my hands at either temple and continually pressed harder and harder until it was painful and the pictures in my head were drowning with the pressure of my unlawful grasp. I saw the chauffer glance once or twice back at me through his rear view mirror but that was not any where near a priority of mine. Innocent white blotches stained my face as blood slowly brought colour back to my facade.I grabbed the cold shiny metal handle and much too roughly pushed it down to me set me free, all my body leapt out unwillingly as the door swung wide open uncontrollably, releasing me into the pavements merciless lure. My head whipped the grey concrete slabs with an overwhelming impact that destroyed my senses and put me in a deep darkness. I awoke to find a spinning ceiling fun unstably rocking back and forth above my head. I closed my eyes hoping to dissolve back into the safe hands of arkness where all my worries were beautifully decapitated and I with everything else was nothing! But it was useless, once again she swamped my mind and my eyes watered. I see myself as a kid happy and safe, we both standing there as a team side-by-side. We were in Argentina and the beautiful Andes consumed most of my hazy image. She hugs me and I smile and laugh, in her eyes were untainted love and looking into them I felt that I wouldn’t ever be lonesome, she made my petty little worries disappear and if only she was here now.I would tell her how much I love her! My eyes opened and simultaneously a tear ran down the side of my face. I miss her and I can’t help but think about her. It feels like its been years since her loving eyes stared straight into mine. I kept telling myself that I have to resist and tire my mind, but the more I tried the more I thought of her. I slowly got off the couch and looked around, t his was the first time I’ve been back home since it happened. My partial-completed memory of the tragedy was over-whelming me; it was like I was spinning in a never-ending vortex.I took three steps into the kitchen and let out a cry, they hadn’t even cleaned up. I ran back and stopped at the foot of the staircase. I took my first step, step one; I was worried. She swamped my head I was just†¦ just†¦ I can’t but I needed to. I took it one step at a time and gradually I progressed up and up, until I reached the final step before the landing. And. I look around knowing that this last step will punish me, but I must†¦ but what if†¦ and I stopped myself knowing that no good can come of thinking too much. The memories were still tormenting my mind.I lift my trembling leg and placed it on the landing as if the floor was made out of paper I clenched the banister and lifted my other foot. I gave in and released my entire weight upon this drowsy missio n I set myself not knowing what good can possibly occur. I turned my body to the left and saw the door ajar. This is where she used to work peacefully in the next room, quietly and delicately, innocently and lovingly, she, and I. Side-by-side. I walked the length of the corridor. I couldn’t bring myself to do it. To go inside. I knew it would be difficult but.. ut.. No! This was not supposed to be. I can’t. I can’t do it. More pictures and short memories were free to roam around in my head. More tears flooded my face. I saw her beautiful face and I saw her†¦ I saw it all again†¦ exactly what I never wanted to see†¦ exactly what I was avoiding †¦ It was scarred into my head. I saw her innocent face lying in a pool of her own blood in the middle of the kitchen. The image tormented me and haunted me. I threw out my hand and grabbed the handle, I threw back my shoulder and†¦ The door slammed shut never to be opened again!

Character Analysis of Lara Croft in the Tomb Raider Franchise Essay

This ‘attention to detail’ would seem to support the representation of Lara Croft as a cyber bimbo as there is a strong emphasis on her being a ‘sex symbol’. This view point is supported by the general media, despite the creator of Lara Croft (Toby Gards) intentions for her to be sexy â€Å"only because of her power†. This can be seen through Robert Ashley of Official U.S. PlayStation Magazine description of Lara Croft as the first video game character openly thought of as sexy plus moreover Publications like Play, GameTrailers, and PlayStation Magazine listed big breasts as one of the character’s most famous attributes. Her sex appeal is so great that male players perform in-game actions to make Lara Croft repeatedly say phrases and view closer camera angles of her bust, while pornography featuring the character has been distributed via the internet. This viewing is not helped by the clothing she wears throughout the games. An opossitional sexist view arises from the fact that she is even sexualised through her attire when partaking in the action of the game. Throught the various Lara Croft games her outfits change correspondlingly to the missions, all baring emphasis on the thighs and legs, becoming more and more revealing. Outfits such as the ‘Dressing gown’ ‘Bikini’ and ‘Evening Gown’ in particular help pay homage to her ‘unobtainable’ attriubtes which make her such an errotic charcter. This differs greatley from the other male gaming protagonists generally in the media such as Max Payne or Hitman. Where we see it the norm for lara to parade around shooting people in almost her underwear it would be a very different story if hitman turned up to his mission wearing only boxers instead of his infamous suit. My personal opinnion on Lara varies in the context in which she is portrayed. I believe elements of the concept of Lara Croft bring to mind the implications of Sex thus fitting one of the views as her being a ‘Cyber Bimbo’. However it is true that alot of her attributes and actions can also show her in a more positive light as a ‘Feminist Icon’. Lara is a tough, independent woman, and an adventurer, who confidenly flinch from fighting men. Her hobbies consist of free climbing and shooting, which are uncommon and emancipated for a woman and she therefore breaks away from traditional gender roles. Many can say she more closeley fits a stereotypically male role, which may be due to the orignal character concept being a male. Her success may be a result of her body being so excessively exaggerated thus providing an example of how women are being reduced to relative creatures who can only be defined by their relation to men. However it would be an unfair argument to simply pin her success on her ‘enourmous boobs’ and ignore the other defining features of this likeable character. Lara Croft as a game in many ways can be as a respectable product. being one of the first female protagonists she helped expand the market to a wider audience, inviting more female gamers. The majority of the ‘Cyber bimbo’ critizism developed from the merchandise which appeared as part of the Tomb Raider franchise, such as magazine publications sporting lara in a sexually provacitive way, which was critized by the games designers and the commericials she features in, not the game itself.

Collection of Quotations about Courage

Collection of Quotations about Courage A courageous person is one who stands tall in times of adversity, someone who follows his or her convictions despite difficult odds. You need a great deal of courage to reattempt a task after initial failure. Sometimes it can help to hear the words of other people who have gone through crises and been successful at overcoming obstacles. When problems loom large, reading some of these quotes of courage can give you renewed hope and a fresh perspective. Quotes About Courage from Athletes There may be people that have more talent than you, but theres no excuse for anyone to work harder than you do. - Derek Jeter, retired New York Yankees shortstop who won five World Series titles with the team.   It isnt the mountains ahead to climb that wear you out; its the pebble in your shoe. - Muhammad Ali, heavyweight champion boxer who defied racism and other obstacles.   Courage Quotes from Politicians Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.- Winston Churchill It is only through labor and painful effort, by grim energy and resolute courage, that we move on to better things.- President Theodore Roosevelt Efforts and courage are not enough without purpose and direction.- President  John F. KennedyYou gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You must do the thing which you think you cannot do. - Eleanor Roosevelt, First Lady to President Fraklin Delano Roosevelt. I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.-   Nelson Mandela There are no easy answers, but there are simple answers. We must have the courage to do what we know is morally right.   - Ronald Reagan Quotes about Courage from Writers History, despite its wrenching pain, cannot be unlived, but if faced with courage, need not be lived again.   -   Maya Angelou, American writer and poet who overcame a difficult childhood.   Life shrinks or expands in proportion to ones courage.   - Anais Nin It takes a lot of courage to show your dreams to someone else.  - Erma Bombeck, American writer and humorist.It is a blessed thing that in every age someone has had enough individuality and courage to stand by his own convictions.- Robert G. Ingersoll, Civil War veteran and orator Anonymous Quotes About Courage Sometimes, the most inspiring thoughts come from people whose names and identities have been lost to history. That doesnt make the sentiments any less compelling. Here are a few anonymous quotes about courage.   Courage is not defined by those who fought and did not fall, but by those who fought, fell and rose again.Each time we face our fear, we gain strength, courage, and confidence in the doing. True courage is not the absence of fear but the willingness to proceed in spite of it.

Social Structure essays

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US Historical Newspapers Online by State

US Historical Newspapers Online by State Search indexed newspapers or browse the actual digitized pages of hundreds of digitized historical newspapers online. This listing of historical newspapers online by state includes many, but not all, of the available U.S. historical newspapers online. Most historical newspapers listed here are free, but those that require a subscription are marked accordingly. Alabama Birmingham Iron Age, 1874-1887 - Free, from the Birmingham Public Library Digital Collections Alaska Tundra Times, 1962-1997 - The voice of Alaskan Natives, online for free access from the Tuzzy Library at Ilisagvik College. Arizona Casa Grande Newspaper Project, 1912-2007 - Search more than 267,735 historical newspaper pages online for free thanks to the Casa Grande Public Library. Arkansas Northwest Arkansas Times (Fayetteville), 1937-1977 - Part of Ancestry.coms historical newspaper collection, along with selected years of several other Arkansas newspapers. Subscription required.Arkansas Gazette, 1819-1899 - Just one of several historical Arkansas newspapers available online through GenealogyBank.com. Subscription required. California Amador Ledger, 1900-1911 - Online as part of the free California Digital Newspaper CollectionAlta California, 1849-1910 - a daily San Francisco newspaper, online as part of the free California Digital Newspaper CollectionEl Clamor Publico, 1855-1859 - the first Spanish-language newspaper in California after the American occupation. Online for free fro the USC Libraries Digital Archive.Los Angeles Herald, 1900-1910 - Online as part of the free California Digital Newspaper CollectionSan Francisco Call, 1900-1910 - San Franciscos morning newspaper until 1913, online as part of the free California Digital Newspaper Collection Colorado Colorado Historic Newspapers Collection - 140 historical newspapers online, published in Colorado from 1859-1923, including the Daily Rocky Mountain News from Denver. Free Connecticut The Hartford Courant, 1764-1984 - Online archives from the Hartford Courant offers free index searching, but requires a per article fee to access actual newspaper documents. Florida Boca Raton Newspapers Collection, 1938-1970 - Free collection of several hometown newspapers from the Boca Raton Historical Society.Chronicling America, 1836–1922 - This free historical newspapers collection from the Library of Congress offers access to several dozen different Florida newspapers, including the Gainesville Daily Sun, Pensacola Daily News and the Florida Agriculturist.Florida Digital Newspaper Library, mid-1800s through present - Hundreds of Florida newspapers have been digitized and made available online for free viewing through this massive project.St. Petersburg Times/St. Petersburg Evening Independent, 1901-present - Google News Archive hosts free digitized copies of these two long-time St. Petersburg newspapers. Enter St. Petersburg or the paper name in the source box. Georgia The Cherokee Phoenix, 1828-1833 - American Indian newspaper, online for free viewing as part of the Georgia Historic Newspapers collection.The Colored Tribune, 1876 - Savannah-based, African-American newspaper. From the Georgia Historic Newspapers collection.The Dublin Post, 1878-1887 - Online for free viewing as part of the Georgia Historic Newspapers collection.Rome News-Tribune, 1910-1999 - Selected issues, most from 1910, and from 1950-1990, are available online for free viewing through Google News Archive. Enter Rome News in the source box. Hawaii Ulukau: Hawaiian Electronic Library, 1834-1948 - A collection of historic Hawaiian language newspapers available for free searching and browsing.Hawaiian Language Newspapers, 1834-1927 - More than a dozen historic newspapers with free online access from the University of Hawaii. Scattered dates and titles available. Illinois Barrington Review, 1914-1930 - Free access to full–page reproductions from January 1, 1914–December 29, 1921 and April 23, 1925–November 13, 1930. Also available, an index to births, deaths and marriages from the Barrington Courier-Review from 1890-2006.Illinois Digital Newspaper Collections, 1895-1945 - Titles available among the more than three dozen newspaper titles include the Daily Illini (1916-1945), the Urbana Daily Courier (1903-1935), and the Express - Tallula, Illinois (1895-1896, scattered issues). Free!Chicago Tribune Archive – Historic article images from 1852 to the present. There is a fee for individual article access, or available via subscription from ProQuest Historical Newspapers (check with your local library).Chicago Defender Archive – Historic article images from 1905–1975. There is a fee for individual article access, or available via subscription from ProQuest Historical Newspapers (check with your local library).Quinc y Historical Newspaper Archive, 1835-1919 - Free access to the Quincy Daily Whig, Quincy Daily Herald and Quincy Daily Journal. Flora Digital Newspapers Collection - Free, online historical newspapers from Flora and Clay County in Southern Illinois from the Illinois Digital Archives.Chronicling America, 1836–1922 – Includes the Chicago Eagle (1889–1922) and the Cairo Bulletin (1868–1878), plus a few others. Indiana Hoosier State Chronicles  - Indianas digital historic newspaper program offers online access to several dozen Indiana newspaper titles,  encompassing over 58,000 issues and over 360,000 pages.Muncie Post-Democrat, 1921-1950 - Includes issues of the historic anti-Ku Klux Klan newspaper published by George Dale from 1921 until his death in 1936, and continued as a local newspaper after his death until the 1950s. Free!NewspaperArchive  - The Indiana Historical Society partnered with Newspaper Archive to digitize 5,625 rolls of microfilm representing 760 Indiana newspapers, encompassing more than 2.5 million newspaper pages dated 1924 and earlier. View for free  in the William H. Smith Memorial Library, or online with a subscription to NewspaperArchive. Iowa Adams County Free Press, 1876-2000 - Over 100,000 digitized pages online for free searching and viewing.Cedar Rapids Newspaper Archives, 1857-1998 - Free online access to a number of Cedar Rapids area historical newspapers, including the  Cedar Rapids Gazette,  Des Moines Daily News  and  Iowa State Leader.Charles City Press, 1930-2007 - A free online database containing more than 3,300 historical newspaper pages from the Floyd County Museum.Sioux County Newspaper Archives, 1878-2000 - Search or browse over a dozen Sioux County historical newspapers for free. Kansas Kansas Memory Historic Newspapers, 1850-1987 - Selected pages and articles from historical newspapers across the state.Chronicling America, 1836–1922 - Explore selected issues from over 20 historical Kansas newspapers in this free digitized collection from the Library of Congress.GenealogyBank - Historic Kansas Newspapers, 1841-1981 - Selected (mostly short) runs from over 68 historic African-American Kansas newspapers can be searched and viewed through a subscription to GenealogyBank, including such newspapers as the Wichita Searchlight and the State Ledger (Topeka).Ancestry Historical Newspaper Collection - Kansas  - Subscription-based site Ancestry.com offers digitized issues of the  Atchison Globe, in its various incarnations, from 1882-1976, plus the  Great Bend Tribune,  Salina Journal, and  Western Kansas Press. Kentucky Historic Kentucky Newspapers, 1896-1916 - The Kentuckiana Digital Library has over 35 historic Kentucky newspapers online for free searching and viewing. Available issues vary by paper - from one to several thousand. Louisiana New Orleans Bee, 1827-1953 - Free PDF files are browseable by date, but there is no other search feature. From the Jefferson Parish Library.Louisiana Newspaper Access Program  Ã¢â‚¬â€œ A small number of the earliest newspaper issues from each of Louisianas 64 parishes.Chronicling America, 1836–1922 – This free historical newspapers collection from the Library of Congress offers access to over fifty historical Louisiana newspapers, including the Louisiana Democrat, the Colfax Chronicle and the Madison Journal.Google News Archive  Ã¢â‚¬â€œ Digitized Louisiana newspapers in the Google News Archive collection include a large run of the New Orleans Commercial Bulletin, the Louisiana Courier, the New-Orleans Tagliche Deutfche Beitung and the Louisiana Staats-Zeitung. Maryland Google News Archive  Ã¢â‚¬â€œ Browsable and searchable Maryland newspapers in the Google News Archive collection include the Baltimore Afro-Eagle (1933-2003) and the American Eagle (1856-1857).Maryland Early State Records Online, Newspapers, 1802–1947 – Browsable only, these digitized early Maryland newspapers date as early as the 1802 American and Commercial Daily Advertiser to the Civil War era Baltimore Clipper and more recent Cambridge Chronicle (1830–1947).Maryland Gazette Collection, 1728–1839 – Browsable, digitized pages from the Maryland State Archives. Massachusetts The Barnstable Patriot Digital Archive, 1830–1930 - Searchable digitized newspaper covers Cape Cod and the Islands, plus the Hyannis Patriot (1894-1930) and Sandwich Observer (1910-1911). From the Sturgis Library.The Chatham Monitor Cape Cod Chronicle Historical Collection  Ã¢â‚¬â€œ The Eldredge Public Library has digitized and made available online their entire collection of historic Chatham newspapers.Provincetown Advocate – Search the Provincetown Public Librarys digitized collection of Provincetown area newspapers, including the Provincetown Advocate, Provincetown Banner, Provincetown Beacon and News Beacon. Scroll down to the bottom of the page for the search link.Boston Globe Historical Archive  Ã¢â‚¬â€œ Historic article images from 1872-1922, plus current content from 1979-present. There is a fee for individual article access, or available via subscription from ProQuest Historical Newspapers (check with your  local library).The Liberator  Ã¢â‚¬â€œ Digiti zed images from 1831-1865 can be searched or browsed for this influential anti-slavery newspaper published by abolitionist William Lloyd Garrison. Available with a subscription to Accessible Archives. Michigan Cass City Newspapers  - Free PDF images of the Cass City Chronicle (1981–2009) and Enterprise (1881–1906) from the Rawson Memorial Library.The Commercial Record  (Saugatuck) – Back issues of this Saugatuck-Douglas community newspaper are available for browsing for most of the period 1868–1967. A small portion of the content has been indexed and is searchable.Grosse Pointe Newspapers  Ã¢â‚¬â€œ Includes the Grosse Pointe News (1940–present), Grosse Pointe Review (1930–1952), and Grosse Pointe Civic News (1923–1934). From the Grosse Pointe Public Library.Making of Modern Michigan  Ã¢â‚¬â€œ Dozens of historical newspapers dating back to the mid-1800s are available from a cooperative of 52 participating libraries, including the Manchester Enterprise (1867-1892) and Owosso Press (1862-1869).Lake Orion Review  Ã¢â‚¬â€œ Searchable archive covering the years 1868-1957 from the Orion Township Public Library. Minnesota Holt Weekly News  - Searchable and browsable archive of the community newspaper Holt Weely News from 1911-1952.Minnesota Digital Newspaper Project  Ã¢â‚¬â€œ A great gateway page to the Minnesota historical newspapers available online at Chronicling America, including various incarnations of the Saint Paul Globe (1878–1905) and Bemidji Pioneer (1896–1922).Winona Newspaper Project  Ã¢â‚¬â€œ This searchable archive includes available issues of the Winona Argus (1854 and 1857), the Winona Daily Republican (1860–1901), the Winona Republican-Herald (1901–1954), and the Winona Daily News (1954–1976). Mississippi The Citizens Council  - Digitized issues of the newspaper of the white supremacist Citizens’ Council of Mississippi, published from October 1955 to September 1961.Ancestry Historical Newspaper Collection, Mississippi  Ã¢â‚¬â€œ Subscription-based access to ten historical Mississippi newspapers, including several incarnations of the Daily Democrat Times (1904–1912 and 1930–1977) from Greenville, Mississippi.The Memphis Daily Appeal  Ã¢â‚¬â€œ Although located in Memphis, Tennessee, this newspaper included several Mississippi towns in its coverage area, including Hernando, Grenada, Jackson, and Vicksburg, Mississippi. Missouri Chillicothe Constitution Tribune  Ã¢â‚¬â€œ Searchable archive of more than 320,447 newspaper pages from the Chillicothe Constitution Tribune, 1889-2006.Missouri Digital Heritage, Newspapers  Ã¢â‚¬â€œ Online archive of historic newspapers from St. Louis and other locations from the collections of various Missouri libraries and historical societies.Chronicling America1836–1922 – Over three dozen historical Missouri newspapers can be searched or browsed in this free online collection from the Library of Congress. Includes the St. Joseph Observer, Jackson Herald, and many others. Montana Chronicling America  - A small handful of Montana historical newspapers are available online as part of this free Library of Congress project; the two largest runs are The Anaconda Standard (1889-1970) and Daily Yellowstone Journal (1882-1893).Digital CharKoosta News  Ã¢â‚¬â€œ Digitization of this newspaper published by the Confederated Salish and Kootenai Tribes of the Flathead Indian Reservation covers the years 1956 to 1961, and 1971 to 1988. Nebraska Nebraska Newspapers  - Searchable full-text of selected Nebraska newspapers published in the state before 1923, plus great background information on each newspaper. These newspapers also available through Chronicling America.Chronicling America  Ã¢â‚¬â€œ Nebraska newspapers digitized in this freely available full-text database from the Library of Congress include The Dakota County Herald (1891-1965), Omaha Daily Bee (1872-1922), Columbus Journal (1874-1911) and The Red Cloud Chief (1873-1923).The Ord Quiz  Ã¢â‚¬â€œ This historic newspaper from the Ord Township Library is available as searchable PDFs, browsable by date. Nevada Las Vegas Age Digital Newspaper Collection, 1905–1924 - Digital images of the Las Vegas Age from the special collections of the Las Vegas-Clark County Library District. Published from 7 Apr 1905–30 Nov 1947, but several issues are missing, including all of 1916.Henderson Libraries Digital Collection  Ã¢â‚¬â€œ Includes two newspapers dating back to the mid-20th century – The Henderson Home News (1951-current), and The Big Job and Basic Bombardier newsletters (1940s) from the BMI magnesium plant in Henderson, Nevada. New Hampshire Paper of Record  - A few short runs of historical New Hampshire papers, including The White Mountain Reporter and Carroll County Independent, are available online from the subscription-based site, Paper of Record.Newspaper Archive  Ã¢â‚¬â€œ Several New Hampshire newspapers can be accessed via a subscription to Newspaper Archive, including the Portsmouth Herald (1898–2007). New Jersey Atlantic County Digitized Newspaper Collection  Ã¢â‚¬â€œ Digitized newspapers published in Atlantic County from 1860-1923, including the South Jersey Republican (1863-1923) and Mays Landing Record (1877–1906).Red Bank Register Newspaper Archives  Ã¢â‚¬â€œ Full text searching of this New Jersey newspaper covers the years 1878–1991. From the Middletown Township Public Library.The Bayshore Independent (Matawan)  Ã¢â‚¬â€œ Select digitized issues covering the years 1971 through 2000, from the Matawan - Aberdeen Public Library.New Brunswick Daily Times  Ã¢â‚¬â€œ Access to searchable, digital issues of the New Brunswick Daily Times (1871–1916), from the New Brunswick Public Library. New Mexico Chronicling America  - Nearly 5 million digitized, searchable newspaper pages from historical New Mexico newspapers can be searched online for free in this collection from the Library of Congress. Includes historical runs of The Albuquerque Citizen (1895–1909) and The (Albuquerque) Evening Herald (1914–1922).New Mexicos Digital Collections  Ã¢â‚¬â€œ Digitized copies of several New Mexico newspapers (Belen News, Borderer, Revista de Taos...) are online as part of a digital collections project of the University of New Mexico University Libraries. They also host a  searchable database  for locating non-digitized New Mexico newspapers. New York NYS Historic Newspapers  - Over 4 million digitized newspapers pages from historic newspaper titles across much of New York State are available for free online searching and browsing.  Fulton History  - Dont let the title and design of this website fool you! Owner Tom Tryniski has digitized and made available online for FREE over 30 million historical newspaper pages, mostly from newspapers across the state of New York.The Brooklyn Newsstand  - The Brooklyn Public Library offers free online access  to the full run of the  Brooklyn Daily Eagle  newspaper, which was published from 1841 to 1955, as well as  Brooklyn Life, a society magazine published from 1890 to 1931.

Home work 2 (envi 423) Read the attachment carefully Essay

Home work 2 (envi 423) Read the attachment carefully - Essay Example Germany ($3.383 trillion), Japan ($5.88 trillion), and the United States ($16.02 trillion), it is safe to say that the Arab League members are not as rich as these â€Å"super power† countries (Central Intelligence Agency). A lot of the recent commotion in the Middle East is about Israel’s opposition of letting Occupied Palestine (referred to as West Bank or Gaza Strip) become an independent state because the territory that Palestine wants to occupy would pose a great loss to the resources of Israel and its citizens. According to the CIA World Fact Book, Israel’s 2012 GDP is $254 billion while Palestine’s GDP is merely 2.6% of Israel’s ($ 6.641 billion). 2.6% of a country’s GDP is not such a big loss if it will result to peace and finally ending the bloodshed between Israel, Palestine and their allies (Central Intelligence Agency). Ethnocentric mentality and greed are the culprits behind these twisted assumptions that many people from Western countries have. But in the end, it is neither the individual citizens of the Middle East countries nor that of the West benefit from all these politics and turmoil surrounding Middle East Oil. The ordinary citizens carry the costs while corrupt government officials and top company executives get insanely rich. The issue with Middle East Oil extends beyond politics and power, the real deal is in the equal distribution of resources on all levels of society across the different countries, whether oil exporting or not (Central Intelligence Agency). Central Inteligence Agency. The World Fact Book: Field Listing: GDP (Official Exchange Rate). 2012. Web. 27 January 2014.

Various lit 2 Essay Example | Topics and Well Written Essays - 500 words

Various lit 2 - Essay Example It aimed at educating the children, teaching them morality and assisting them in socialization. The web article entitled Religion, Childrens Literature and Modernity in Europe gives a clear idea about the relevance of religion, the role played by it and the influence it exerted in children’s literature. It says: â€Å"The development of childrens literature reveals a complex pattern of development in its relation to modernity and religion.† (Religion, Children’s Literature and Modernity in Europe). The debut occurrence of the new genre that is children’s literature was in German English and French; and they were circulated widely in Latin countries through translations between 1780s and 1850s. Most of them were conceived with religious values and morality of the old regime. â€Å"When describing the history of books for children, decorated medieval manuscripts and illustrated early printed books are generally considered the precursors of the form.† (Historical Children’s Literature Collection). Gradually the church had to control the production of educational books at the time but the enlightenment which followed French revolution contested this order of affairs. Initially it was religion which dominated but gradually its power both in content and editorial system began to decline. The real character of the national children’s literature emerged, making distance from religion during the period from 1880 to 1950. However, preserving some solid positions of power, the religious establishment elaborated the strategies of adaptations. But later on the moral and religious consensus collapsed and religion became more discrete. Theodor Seuss Geisel was born on 2 March 1904 on Howard Street in Springfield, Massachusetts. He is better known by his pen name Dr. Seuss. After graduation from Dartmouth College in 1925 he proceeded to Oxford University setting the goal of acquiring a doctoral degree in literature. After returning from Europe in 1927 he

The Commonwealth games OR The Olympics Essay Example | Topics and Well Written Essays - 500 words

The Commonwealth games OR The Olympics - Essay Example (Heath and Roberts). In the Olympic Games, a combined team called Great Britain comprising England, Northern Ireland, Scotland and Wales is only fielded in all sports disciplines. This has been the case in all the previous Olympics, and will be case in the upcoming London Olympics in 2012. â€Å"Team GB will have a chance to shine again, this time on home soil, when the next Olympics comes to London† (Berkmoes 2009). People will normally back this combination or team, thereby reinforcing their belief in Britishness. â€Å"When an England team (or athlete) fails to qualify†¦, the media quickly appropriates other British or Irish teams as ours.† (Smith and Porter 2004). However, the British identity gets changed according to the situations. The current issue which again reinforces the clash in identities is the decision about fielding a combined football team in the London Olympics. With a combined Great Britain team participating in every Olympic event, it should be the case with the f ootball event as well. So, sections of population including even the former British Prime Minister Gordon Brown proposed the idea of fielding a combined Great Britain football team, with players from England, Scotland, Ireland and Wales. â€Å"Prime Minister Gordon Brown, who is Scottish, has already jumped on board and suggested that another Scot, Manchester United manager Sir Alex Ferguson, could coach the team.† (Silva 2009). However, this arrangement is not welcomed by the Scottish, Irish and Welsh football associations, who opined that having a combined team will negatively impact the individuality of each nation. Gordon Smith, Chief executive of the Scottish FA, had this to say â€Å"Scotland, Wales, England and Northern Ireland have always been autonomous where football is concerned and that is the way it should remain† (guardian.co.uk 2009). They have also

BMW Brand Equity Analysis Report(BEAR) Research Paper

BMW Brand Equity Analysis Report(BEAR) - Research Paper Example The introduction provides a brief profile of the company. The report will also provide the current status of the brand as well as its investments in the business sector. Challenges that are being faced by the firm will be provided including recommendations necessary for implementation in order to realize success in the company. The recommendations should be taken into consideration if significant success and consistent quality are to be enhanced. Introduction BMW is short for Bavarian Motor Works which began in the early years of the twentieth century. It first began as an aircraft engine manufacturing in Germany. The success of its 6-cylinder BMW IIIa engine saw it become a publicly traded company (Easton, 2008, p. 1). The license to manufacture automobiles was obtained in the year 1928. Throughout the years, it has been able to gain reputation for innovation, as well as, quality in the automobile, aircraft engines and motorcycle fields. Its reputation has continued to grow owing to its award winning performance and impressive designs. BMW was listed by Forbes.com as the most reputable company in the world in the year 2012. The rankings were obviously based on such issues as people’s willingness to invest in the company, to buy, to work for and to recommend. Their perception of the products and the company were useful in the rankings. The BMW group sponsor is Bundesliga’s club and was also an official sponsor of the London 2012 Olympics. In 2010, it made a six-year sponsorship deal with USOC which is short for United States Olympic Committee. It has also sponsored many European golf events both in Italy and Germany. Status of the brand The brand has the right products that they have put in place, and they have continued to keep them competitive and attractive over the lifecycle. They have a lifecycle that follow a specific nomenclature. The nomenclature is applicable for both the automobiles and the motorcycle (Giuliani, 2012, p. 8). The brand ha s its presence in the global world and has the knowledge to delight customers around the globe. The company is looking into expanding globally to ensure that their innovation is present and known globally. This will also lead to an improvement in their reputation as well as in the loyalty of their customers. Their impressive and unique designs have ensured that the brand sticks to the minds of people. The brand is strong especially in innovation and efficiency of fuel. They have an aim of directing the future of the market using its initiatives. Their innovative initiatives have seen the brand grow stronger and have a competitive advantage over its competitors (Giuliani, 2012, p. 8). They have continued to provide luxury and unique brands that offer a different experience. This means that they have managed to further the joy and fascination of the brand. Their earnings and revenues have grown and have also broken all existing records. This is all in the back of dynamic flourishing o f financial services business and car sales volume growth. The earnings were strong and increased in a tremendous way. This is the reason why the brand is strong as opposed to the other car models. Investments in the business sector The brand is striving for a good balance of growth especially in Europe, Asia and America. This is essential especially if they want to achieve economic success in a volatile environment (Annual Report, 2011, p. 15). The group had discovered that there is future growth in such countries as Russia, Brazil,

Valuation of Firms in Mergers and Acquisitions Case Study

Valuation of Firms in Mergers and Acquisitions - Case Study Example Triumph is of the opinion that acquisition of Rustic, a competitor in the same industry but with a radically different market share, would significantly boost its market penetration, enhance quality in production, and give it immense benefits with regard to economies of scale. As of present, Triumph has a predominantly southern customer base while Rustic has a chiefly northern customer base. The premise for this presumption is the view by Triumph’s CEO that Rustic is underperforming and its shares are undervalued. Hopes regarding the merger and acquisition soar high, with the expectations that the deal will grow the combined business establishment by up to 10%. However, the operating costs will rise by an estimated 5% in the first year. The financing option under consideration involves the issuance of long-term bonds to buy out shareholders at Rustic. The bonds will be issued at the current borrowing rate of the two companies. This report analyses the merger and acquisition ca se for Triumph and Rustic Plc.  The first two valuation cases are highly similar, with the only difference being that the first method assumes a constant dividend in perpetuity while the other DVM option assumes a constant dividend growth in perpetuity. The slight difference, however, makes a considerable difference in the estimated value of the resultant business, 41,000,000 and 90,420,000 respectively. The use of DVM in valuation model is most relevant in cases where the dividend pattern for a company is predictable and highly estimable (Bayrak, 2010). The management at both companies can make use of the method since both companies are currently paying dividends to their shareholders.

WiMax A Technology for Tomorrow Essay Example | Topics and Well Written Essays - 2500 words

WiMax A Technology for Tomorrow - Essay Example The penetration of ICT, and broadband as a means of access, are assessed for the GCC Countries and constraints facing these countries in reaping the full benefits of the modern technology identified. Means to address these problem areas are also suggested. Information and Communication Technology (ICT) has inundated our lives and every day makes inroads into new areas. Use of broadband to access the internet and other facilities enabled by ICT has become fairly common all over the world, as also in the GCC countries. Till now only T1, DSL or cable based modem connections were possible for broadband access to the internet. Worldwide interoperability for Microwave Access (WiMax) offers the new standard for providing access to the benefits of the new age technologies. The speeds at which data and voice and video transmissions can be made with the WiMax connections is unmatched by any of the conventional systems. This essay attempts to provide a brief overview of the WiMax standards being developed for wireless connectivity to broadband services. It also provides an assessment of the penetration and use of ICT in the GCC at present, and identifies the major constraints to rapid deployment of the use of this technology and suggests the ways in which these problems may be addressed in the immediate future. If the region is to keep pace, with the development and use of ICT by other countries, then action has to be initiated now to bring in wireless broadband connectivity, make it available to all citizens and sectors of the economy and above all, to train its people in the operation and use of the fantastic tool provided to us by modern technology. WiMax - A brief description WiMax is a set of evolving standards for point-to-multipoint wireless networking. For many years now point-to-multipoint microwave networks have been in operation. Provided by companies such as Alcatel and Siemens, these were based on proprietary technology, WiMax offers a standardised technology for enabling wireless broadband access to the internet [1]. The Institute of Electrical and Electronics Engineers (IEEE) described wireless connection to broadband services in its standard 802.16. The European Telecommunications Standards Institute lays down specifications, similar to IEEE 802.16, for the High-performance Metropolitan Area Network (HiperMAN). Development of standard specifications, covering both IEEE 802.16 and HiperMAN, was considered vital to the promotion of WiMax in order to ensure inter-operability and connectivity of networks provided by different providers. A non profit organisation 'The WiMax Forum' was formed and nearly all companies that are into wireless technology are members, this forum targeted to provide standards and commercialise this technology. The WiMax forum has nearly 100 members at present and represents the vast majority of bodies, commercial and otherwise, involved in developing the wireless protocol for access to the internet. (The term internet is used here and elsewhere in this paper for convenienc e and includes all transport technologies such as IPv4, IPv6, Ethernet and asynchronous transfer modes). The latest step in wireless computer networking, WiMax has the capability of covering an area having a radius of 30miles, which represents the size of a fairly large metropolis, and that is why

Valuation of Firms in Mergers and Acquisitions Case Study

Valuation of Firms in Mergers and Acquisitions - Case Study Example Triumph is of the opinion that acquisition of Rustic, a competitor in the same industry but with a radically different market share, would significantly boost its market penetration, enhance quality in production, and give it immense benefits with regard to economies of scale. As of present, Triumph has a predominantly southern customer base while Rustic has a chiefly northern customer base. The premise for this presumption is the view by Triumph’s CEO that Rustic is underperforming and its shares are undervalued. Hopes regarding the merger and acquisition soar high, with the expectations that the deal will grow the combined business establishment by up to 10%. However, the operating costs will rise by an estimated 5% in the first year. The financing option under consideration involves the issuance of long-term bonds to buy out shareholders at Rustic. The bonds will be issued at the current borrowing rate of the two companies. This report analyses the merger and acquisition ca se for Triumph and Rustic Plc.  The first two valuation cases are highly similar, with the only difference being that the first method assumes a constant dividend in perpetuity while the other DVM option assumes a constant dividend growth in perpetuity. The slight difference, however, makes a considerable difference in the estimated value of the resultant business, 41,000,000 and 90,420,000 respectively. The use of DVM in valuation model is most relevant in cases where the dividend pattern for a company is predictable and highly estimable (Bayrak, 2010). The management at both companies can make use of the method since both companies are currently paying dividends to their shareholders.

What is steven pinker's response to media critics who are concerned Essay

What is steven pinker's response to media critics who are concerned about the harmful effects of consuming electronic media do you agree with his argument why or why not - Essay Example Currently, since many have accused new media for lowering intelligence, the level of since should then be reducing. On the contrary, the quality of science has been increasing because scientists are making use of new media. Similarly, he argues that other activities related t the human mind such as philosophy and cultural criticisms continue to flourish. Pinker further responds to the critics of new media by pointing out that experience does not necessarily shape the brain because the brain itself is not â€Å"a blob of clay.1† The brain does not necessarily copy the qualities of whatever it consumes, and therefore the effects of new media will not be as huge as implied by many. Instead of bemoaning technology, Pinker suggests that people should look for ways of exercising self control when using these new media. This will help encourage intellectual growth. Having read the article by Pinker, I agree with his arguments relating to the new media technologies. First, new media technologies have helped increase intellectual depth by allowing for multiple approaches to teaching and learning. This exposes individuals to various forms of information from a variety of sources, which makes people smart. As a student, I have benefited from these new technologies and this has greatly enhanced my knowledge in various fields. For instance, through these technologies, I am able to supplement class material with online materials obtained through search engines such as Google. As noted by Pinker, these technologies help us search and retrieve information online using tools such as social media and e-books. As knowledge continues to increase, there is the need to have tools that help in the effective retrieval, processing and storing of such information. Pinker rightfully argues that our brain power does not increase with increasing knowledge, and ther efore such tools come in handy. By sitting behind a computer for instance, one is able to obtain vast volumes of information

Starbucks for or Against the War in Iraq Essay Example for Free

Starbucks for or Against the War in Iraq Essay Although it is unclear as to whether or not Starbucks ever actually refused to donate coffee to US troops fighting overseas or not, if they did it was not because â€Å"they don’t support the war or anyone in it† as the original message sent out by Sgt. Howard C. Wright claims. The Starbucks company policy regarding donations has strict guidelines regarding beneficiaries that must fall under their definition of a â€Å"public charity,† which the Military does not. Also, according to the Starbucks website, the company has not at any time taken a stand for or against the Iraq War; although they have stated that they support the men and women fighting for their country in the United States Military and the British Royal Marines. United States Marine Sgt. Howard C. Wright, who wrote the original email sent out in May of 2004, sent out another email approximately 5 months later recanting his previous statement and apologizing. The original email was sent out by Sgt. Howard C. Wright of the United States Marines after hearing by word of mouth that Starbucks did not support the war or the people fighting it. Sgt. Wright, it seems, sent the email out after hearing the story from a friend, who heard it from a friend, and then speaking to the Marine who had supposedly contacted Starbucks before first doing any research into the matter. Sgt. Wright has since received many copies of Starbucks’ policy regarding the issue to help and resolve any misconceptions there may have been. In typical rumor fashion, neither party is able to supply a copy of the original request sent by Sgt. Wright’s fellow Marine, nor a copy of the response to the request sent out by Starbucks. Since there is no written proof that this truly ever happened many have dismissed the allegation as being false and moved on. Although Starbucks made sure to post an article on the company website in January of 2005, and then update it in May of 2012, denying the allegations and confirming the fact that employees are able, and do in fact, send their weekly free coffee to the troops, bad press always travels faster and farther than good press. This leads into the fact that there are going to be people that will continue to boycott Starbucks based on the original rumor simply because they will not believe the subsequent email sent out by Sgt. Wright recanting his original statement. Even though Starbucks has a strict policy on the donation of goods only to â€Å"public charities† I believe it would be in their best interest to donate coffee to the United States Military and do it on a large enough scale to get media attention. This may put quite a dent into their earnings for the year but in turn would create a plethora of new customers because people support businesses that support our troops. January 11, 2005 and May 2012. Starbucks Support of the Troops/Military [Updated May 2012]. Retrieved February 25th, 2013. URL: http://news.starbucks.com/about+starbucks/myths+facts/militarydonations.htm August 8, 2004 and February 10, 2013. G. I. Joe. Retrieved February 25, 2013. URL: http://www.snopes.com/politics/military/starbucks.asp

Impact of Mass Media on Individuals, Society, and Culture Essay

Impact of Mass Media on Individuals, Society, and Culture Mass media, over the years, has had a profound effect on American society, on its culture, and on the individuals exposed to the media. Mass media is a form of socialization, having a long-term effect on each member of American society. While mass media targets the individual in short-term intervals, the overall influence on them has been established as the consumer moves from one impressionable age category to another. The long or short- term effects of mass media are separate and distinct when its role in America is evaluated. Mass media effects people differently because of varied amounts of exposure and formats. Mass media has a socialization function in American society, in the culture, and on individuals. Mass media has played a role of socialization in our society over the years: Socialization is a long-term process that every human being undergoes as he or she becomes a functioning member of society. Socialization refers to the internalizing of all of the lessons from many sources concerning ways of behaving that are approved or expected by society, as individuals mature through every stage in the life cycle (DeFleur and Dennis, 582). Mass media educates its customers on how to think and to act, as they are conditioned to what the media portrays as suitable responses and behavior to experiences in American life. This long- term process is established over the years as media influences the impressionable age groups, as they are gradually exposed to distinct messages of mass media. These distinct age consumer groups are targeted by mass media, and while the effects of mass media are short-term, the subtle impression is long-term. The effect on American s... ...mmunity and friends have become more concerned of their own pursuits of happiness and security. Most people perceive mass media as quite negative, cynical, and unimportant for everyday life’s survival. The media reveals the degradation of society, our government, our politicians, and our celebrities. American culture is now filled with images of drugs, violence, and sex. Works Cited Anderson, Charles. Personal Interview. 3 November 1996. DeFleur, Melvin L. and Everette E. Dennis. Understanding Mass Communication. Boston: Houghton Mifflin Company, 1996. Denger, Stuart. Personal Interview. 3 November 1996. Hummon, David. Geographical Reviews: Commonplaces: Community Ideology and Identity in American Culture. Geographical Review. July 1991: 363-365. Swidler, Ann. â€Å"Inequality and American Culture† American Behavioral Scientist March 1992: 606- 629. Impact of Mass Media on Individuals, Society, and Culture Essay Impact of Mass Media on Individuals, Society, and Culture Mass media, over the years, has had a profound effect on American society, on its culture, and on the individuals exposed to the media. Mass media is a form of socialization, having a long-term effect on each member of American society. While mass media targets the individual in short-term intervals, the overall influence on them has been established as the consumer moves from one impressionable age category to another. The long or short- term effects of mass media are separate and distinct when its role in America is evaluated. Mass media effects people differently because of varied amounts of exposure and formats. Mass media has a socialization function in American society, in the culture, and on individuals. Mass media has played a role of socialization in our society over the years: Socialization is a long-term process that every human being undergoes as he or she becomes a functioning member of society. Socialization refers to the internalizing of all of the lessons from many sources concerning ways of behaving that are approved or expected by society, as individuals mature through every stage in the life cycle (DeFleur and Dennis, 582). Mass media educates its customers on how to think and to act, as they are conditioned to what the media portrays as suitable responses and behavior to experiences in American life. This long- term process is established over the years as media influences the impressionable age groups, as they are gradually exposed to distinct messages of mass media. These distinct age consumer groups are targeted by mass media, and while the effects of mass media are short-term, the subtle impression is long-term. The effect on American s... ...mmunity and friends have become more concerned of their own pursuits of happiness and security. Most people perceive mass media as quite negative, cynical, and unimportant for everyday life’s survival. The media reveals the degradation of society, our government, our politicians, and our celebrities. American culture is now filled with images of drugs, violence, and sex. Works Cited Anderson, Charles. Personal Interview. 3 November 1996. DeFleur, Melvin L. and Everette E. Dennis. Understanding Mass Communication. Boston: Houghton Mifflin Company, 1996. Denger, Stuart. Personal Interview. 3 November 1996. Hummon, David. Geographical Reviews: Commonplaces: Community Ideology and Identity in American Culture. Geographical Review. July 1991: 363-365. Swidler, Ann. â€Å"Inequality and American Culture† American Behavioral Scientist March 1992: 606- 629.

John Lennon :: essays research papers fc

John Lennon   Ã‚  Ã‚  Ã‚  Ã‚  October 9, 1940, John Lennon is born into a dysfunctional family in Liverpool, England. After John’s father left him, his mother left him to stay with his Aunt Mimi. At a young age John started writing short stories. The young John Lennon was always a leader. John had his own little gang as a child in England. Nigel Whalley, a friend of John’s, said,† John was always a leader. He was the one to dare you. He never cared what he said or did.†(Corbin13). John and his friends were troublemakers; however, the only people to ever get in trouble were John’s friends and not John. Even though John Lennon died at a young age, he inspired people through his music with the Beatles, his solo career, and through his death.   Ã‚  Ã‚  Ã‚  Ã‚  John’s music career began with the look. John wore tight jeans, a leather jacket, and his hair was slicked back (the â€Å"greaser† look). John idolized Elvis and Buddy Holly and the Crickets. After John begged his aunt to buy him a guitar, the first song he learned how to play was Buddy Holly’s â€Å"That’ll be the Day.† John then decided to organize his own band. He gathered up people from his â€Å"gang† in grammar school: best friend Pete Shotten, washboard; Nigel Whalley, tea-chest; Ivan Vaughan, tea-chest; Eric Griffith, guitar; Colin Hanton, drums; and Rod Davis, banjo. As the leader of the band, and the only person with any musical talent, John played lead guitar. The band, Quarrymen, was named after the school they attended. The band had a positive affect on john; he wasn’t getting in any trouble. If John were to get into trouble the band wouldn’t be able to play at school events, dances, parties, or weddings. They played popular rock ‘n’ roll songs like â€Å"Blue Suede Shoes.† John did not like to memorize the words to songs, so he often made up his own lyrics as he was going along.   Ã‚  Ã‚  Ã‚  Ã‚  A double affect of inspiration happened when Ian Vaughan introduced John to Paul McCatrney. John was impressed by Paul and he even admitted that Paul was as good at the guitar as he was. However, John wanted to be a leader and if Paul joined his band he would have to share his leadership. Then John, a few weeks later, came to his senses and asked John to join the band. Pete left the band after John smashed the washboard over his head; however, they still remained friends. Paul started writing songs and this made John jealous. This was probably a good thing, because then John started writing songs.Then they started collaborating songs and they credited them to â€Å"Lennon/McCarthy.

History 7a Mid- Term Essay

The Era of Exploration witnessed the rapid political, economic, and social intrusion of Europe into the New World. Between the 15th and 17th Centuries several countries influenced the developement of the Americas. Select the most successful and infleuntial colony and compare it with another European Colonial structure. Be sure to include historical themes in your written argument. 3. The key to the colonial, structure of the United States in firmly established in 17th Century England. In reality, the foudation of the United States is a reflection of this country. Trace the economic/political/cultural influences of Britain on our colonial structure. In your a nswer include important individuals, governmental structures,events, social policies and historical themes. 4. Analzye and contrast the historical development of the Southern Colonies 1603- 1783. In your answer, include historical themes, reasons for colonial impementation, regional development, economic structure, religious importance or lack of it, the instittution of Slavery and the ramifications of these colnies on the development of the United States. 5. New England is the mother culture of Modern United States. Analyze thsis statement by describing the Colonial Foudation of, Massachusetts, Rhode Island, Connecticut and New Hampshire 1620-1783. How have their histories infleunced the development of contemporary United States? How have these areas impacted our society’s

Importance of English in today’s world Essay

So what is English? It is nothing but a means of communication via reading/writing or speaking something. It has become so popular these days that it has left behind its counterparts like French and Chinese very much behind. It might not be the most spoken â€Å"native language† in the world, but it is the most spoken second language in the entire world. it acts as a lingua franca or what we call a language bridge across nations. People from two different communities, countries, religion or category which might not share the same language always have access to English to converse their views, thoughts, ideas and can come over the burden of different languages. So why speak English? Well†¦ its a self answered question. If you don’t speak English in today’s competitive world you’ll be left behind in the jobs’ sector and in almost every other scenario of life. You won’t be able to put forth your thoughts anywhere which’ll result in you losing your job as well as your life. Yes English is the link to survival these days. Even if you want to converse with anyone in any part of the world, English is the answer. If you can’t talk, read, write or type in English how’d you be able to put forth your ideas in front of the other person sitting next to you or in other part of world. How’d you be able to build your confidence without conversing your ideas properly. Read more: Essay on importance of English So now I’ve learnt Engliash, what should I do now? Gain vocabulary and practice to make your English fluent. The more you practice, the better it’ll get. As it is already said, â€Å"Hard Work has no substitutes, no shortcuts and no giveups!† For starters stand in front of a mirror and converse something to yourself as if you’re giving a speech on a stage in front of an audience. You’ll be able to invigilate yourself where you stand and what else needs to be done to make it even better. If you want to do something in life, stop reading these kind of articles, get outside and have some fresh air and start writing your own views just like this one. Then only you can be a successful person in life. If you continuously depend on others points how would you able to define yours personality? How would you ever be a successful person in life? Whats my point of writing all these things? I not only want to share my views on such an important topic but I want the readers to be encouraged after reading this. I’d be glad if i can strike anyone’s mind even for a briefest moment. So I’d like to conclude by saying that it is never too late to get up and start doing something new. it’ll make you better only and it’ll help to make friends and get along with life

Crowd Safety in Sports Grounds Essay

Occupiers Liability Act (1957) is the fundamental act of spectator safety at sporting events. This act is that an occupier of a premises owes a common duty of care to their visitors. Occupier is in charge of premises. Visitor is some that is invited or permitted to be at the premises. Disabled visitors covered by the Disability Discrimination Act 1995. Cunningham v Reading FC 1992- stadium crumbling. Lump of concrete thrown by fans, hit police man on the head. Was foreseeable because of poor stadia. Reading found liable for negligence. Simms v Leigh RFC- rugby league player tackled but injured when he slid off pitch into concrete wall next to pitch. Club not liable because perimeter was regulated distance. Safety of Sports Grounds Act 1975- covers all stadiums and all sports. It protects all spectators. Fire Safety and Safety of place of sport 1987- licenses from local authorities. Defines how many people in a stand. Because of Bradford fire (wooden stands) act made it so that stadia had to be made of fire proof material Football Spectator Act 1989- is about banning orders. If person commits offence can be banned from sporting events for a certain period of time. Sporting Events (Control of Alcohol) 1985- cannot be possession of alcohol at football matches or on a journey to match. Criminal Justice and Public Order Act 1994- section 60 -Police Powers regarding Public order. 166A Ticket Touting–Ticket touting illegal- cannot sell tickets in public places Football Offences Act 1991-only at football -cannot throw missiles or make racist or indecent chants JAN 28-2010- Craig Bellamy, attacked with bottles and coin. 2 men arrested for attack.

Planning and Recruitment Coursework Example | Topics and Well Written Essays - 1500 words - 1

Planning and Recruitment - Coursework Example In your opinion which one is more effective? Justify your answer. (200 words) Q7: Explain, at least 4 different ways to Attract and Retain Great Employees. (200 words) Q8: Explain the types of compensation are available in organizations (Mention at least 4 types). (200 words) Importance of effective Planning for future organizational staffing requirements Human resources planning simply refer to the classic HR administrative functions, along with the evaluation and the identification of human resources requirements for meeting of organizational goals. Human resources planning should be a vital component as it provides competitive advantage in the marketplace. (www.wisgeek.com) Effect planning for the future organizational staffing would result in sufficient staff, with the right mixture of talent, who can perform appropriate functions when needed. In today’s corporate environment, it is viewed as a valuable component for augmenting value to an organization. Both the employees and the company will many times realize many benefits of planning over the long-run. In the uncertain business settings, the significance of this strategic human resources planning can become more obvious. A company that reacts to the circumstances by cutting staff as their measure to reduce the short-term overhead can simply create unwanted repercussions. What initially was like a smart and the necessary move to economize in the lean times can then end up costing the company much more in its long-run. The resources that would require to subsequently recruiting, hire, and train fresh employees may well exceed any short-term cost savings but ultimately lead to longer term benefits. It’s a fact that many of us work for earning money yet these monetary benefits are not the only sole criteria while selecting any job. Great emphasize on the good HR system in organization is to sort people who are much job contented and love what is their four offer on sale. Construct a Job Adverti sement of Human Resources Manager vacancy taking into consideration the below fields: EAT JET 004 is a new passenger travelling plane with passenger seats equivalent to 300. It is looking for candidates between the ages of 25 – 35 years old as Human resource manager of its airline service EAT JET 004. All applying candidates must have an experience in the field human resource experience of at least eight years and in the field of airplane specifically two years. This is to ensure that the human resource manager is well aware of the latest breakthroughs with which the EAT JET airline service faces All of the interested candidates should apply at the official website of EAT JET airline service candidates fulfilling the eligibility criteria would be entertained first with a short list interview followed by a finalizing candidate to fill the applied post. Internal and External Recruitment Strategies The Internal Recruitment is just like recruiting from inside of the organization, this can build a strong loyalty within the organization as the employees have chance to change their position after a much longer period of time. The employees are not pressed to look

The Historical and Socio-political Context on the Poor Essay

The Historical and Socio-political Context on the Poor - Essay Example It is within this wider perspective that this essay analyses child welfare services in the UK, particularly in Wales. The essay begins by providing a brief overview of the historical influences, ideological framework, and organisation and delivery of child welfare services in the UK. It afterwards presents an overview of the nature and level of child poverty in the region and a comprehensive analysis of the efforts of the UK government and the Welsh Assembly Government to address the problem. Since the beginning of the welfare state, concern for child poverty by consecutive UK administrations has varied. Even though rates of child poverty in the earlier period were comparatively low in comparison to the current period, issues were raised with regard to whether the Beveridge approach—health care services are provided and funded through taxes, also called ‘socialised medicine model’—was sufficient to safeguard children from economic instability (Walker, 1999, p. 155). In the 1980s and 1990s, the rates of child poverty increased dramatically, manifesting high rates of unemployment and instability in international economy. Much expectation and optimism arose during the introduction of the UK Labour Government in 1997. Former Prime Minister Tony Blair backed up this expectation in 1999 in his speech (Waldfogel, 2010, p. 34): â€Å"Our historic aim will be for ours to be the first generation to end child poverty†. National objectives were eventually formulated. There was a programme to cut down the rate of poverty by 2005 and to eliminate child poverty completely by 2020 (Bevan Foundation, 2010, p. 30). In the meantime, in Wales, there was general advocacy or this motivation and determination to address child poverty. The former Minister for Children reconfirmed the stance of the Welsh Assembly Government in 2004:

Describe rehearsal, exercise and maintenance of business continuity Essay

Describe rehearsal, exercise and maintenance of business continuity - Essay Example In the rehearsal or exercise, there are important ingredients that need to be incorporated, according to the proposed exercise checklist, to wit: (1) clarity of objective and format of the plan; (2) budgets and approvals that were obtained; (3) facilities that are specifically identified to be needed; (4) design of alternative scenarios for the exercise process; (5) proper documentation before and after the scheduled exercise; (6) actual exercise activity; (7) learning outcomes; (8) advisory to stakeholders; and (8) revisions of portions where risks have been identified (Credibility, Rehearsals, Exercising, Audits of Plans and Risk Decision-Making, 2014). Maintenance is another relevant component in terms of keeping the plan updated, in the light of new developments, resources, or participants who need to be apprised and oriented. As emphasized, â€Å"organizations, its people, and environments are continually changing† (Credibility, Rehearsals, Exercising, Audits of Plans and Risk Decision-Making, 2014, p. 12). The review process, per se, was recognized as part of the maintenance component. Benchmarking is defined as â€Å"a measurement of the quality of an organizations policies, products, programs, strategies, etc., and their comparison with standard measurements, or similar measurements of its peers. The objectives of benchmarking are (1) to determine what and where improvements are called for, (2) to analyze how other organizations achieve their high performance levels, and (3)to use this information to improve performance† (Benchmarking, 2014). Applying this measurement tool in business continuity plans, benchmarking reviews the plan’s components, structures, objectives, and processes in the light of similarities or disparities with other plans and to incorporate any component that is deemed pertinent for the current organization’s

Research on Sure Thing by David Ives Paper Example | Topics and Well Written Essays - 1250 words

On Sure Thing by David Ives - Research Paper Example The actions, reactions, beliefs, attitude and character psychology become the most important part of the play and create the definite response that is expected in the play. The concept of Sure Thing is then dependent on the psychological associations and expectations that change throughout the play and are defined by the layers to the character. The main concept that Ives uses to characterize the changes in the psychology is through Betty and Bill and their relationship that grows as they get to know each other. The psychology of the characters and the way that they relate to each other changes when the bell rings. By this occurring, the correct scenario is created in the end, which the author creates as being significant by the statement of â€Å"sure thing.† The bell changing the scene becomes the signifier that is attributed to the play and leads to the main concepts of psychological relationships and how this creates both the play and the relationships which are held betwe en two individuals. The changes in relationship become the stabilizer in the play because of the continuous changes in the character. This is done to define the main attributes of the characters while changing these with acceptance or rejection based on personality (Hauptmann 1). The dimensions of the characters and displays which are created by building continuous changes in identity as a psychological, as opposed to a physical, attribute (Rusko Hamar 509). The concept of character identity expression is one which is traditionally used in places to identify the specific attributes which each individual has. Voice fluctuations, differences in costumes and divisions are used to create the identity. Within each of these are symbols to show that the individual represents a specific set of characteristics, specifically which they never go out of. The personality features are then able to create an understanding that specific psychological attributes are associated with the main classifi cations of the day while building changes that relate only to the main characteristic and identity. This specific concept is used with a variety of plays and is expected as a main component in traditional theater (Rusko Hamar 509). The difference with Ives work is that the same characters are used. The only difference is in how the character chooses to respond and what is associated with this alteration. For instance, when Bill is talking to Betty, both make several statements that are not considered as psychologically acceptable by Betty. At these times, the bell rings and a different persona is taken. An example of this is when Bill starts to ask Betty more personal questions. â€Å"Bill: Do you come in here a lot? Betty: Every once in a while. Do you? Bill: Not so much anymore. Not as much as I used to. Before my nervous breakdown. (bell)† (Act 1, scene 1). This is one of several examples that show the transparent psychology which is stated becomes unacceptable. The bell a llows this to be avoided and a different characteristic or psychological response to be replaced with the information that is given. By changing the response and characteristic, there is the ability to create the right layers to the character until one fits with the other in terms of psychological responses. The ability to break the psychological attributes and characteristics of both of the characters is one which doesn’t take place as a voice only of the several sides of Betty and Bill. There are also

While Dunning's OLI model provides a general paradigm for Essay

While Dunning's OLI model provides a general paradigm for expelling the determinants of FDI, its use in designing an international corporate strategy is limited and requires more models for the task - Essay Example meanwhile, Douma and Schreuder (2012) noted that as far foreign direct investment (FDI) is the approach to internationalisation a company seeks, the eclectic paradigm, also known as the OLI (ownership, location, internalisation) model developed by John Dunning is one important framework that provides general paradigm for knowing the determinants of the FDI. In this paper, the strengths of the OLI model to the study of FDI are appreciated whiles examining the limitations of the model in designing an international corporate strategy for firms. By extension, the paper takes a stance that it is one thing to be engaged in internationalisation and another to have an international corporate strategy. This is because the latter is wider and covers several aspects of corporate growth and expansion management than the former (Li, Ferreira & Serra, 2009). There are several ways that the OLI model helps in influencing the study of FDI. On the whole, the model helps firms to make decision on becoming multinational by understanding the potential sources of advantages they have that could make them successful. The model is important in providing firms with an understanding of their ownership advantages, where the question of firm-specific qualities of the firm is addressed (Antras & Elhanan, 2004). Because the firm-specific advantages are tied around the company’s unique approach to doing business, it helps firms to identify their competitive advantage which allows them to overcome the cost of operating in international markets (Peng, 2001). Without applying the OLI model and for that matter ownership advantage therefore, it becomes difficult for firms to identify their competitive advantage with which they will become preferred options for consumers instead of their competitors. Secondly, the OLI model is relevant in helping firms identify location advantages, where the firms answer questions on the best places to choose for internationalisation (Neary, 2007). In

Microsoft Environment Analysis Essay Example for Free

Microsoft Environment Analysis Essay 1. The five vulnerabilities that exist for this LAN based workgroup are 2755801, 2501696, 2588513 2639658, 2659883. 2. Yes, the vulnerability that involves privilege elevation is 2639658 (Vulnerability in TrueType Font Parsing), but it is not a high priority. 3. 2719662 Solution: Workarounds refer to a setting or configuration change that does not correct the underlying issue but would help block known attack vectors before a security update is available. Apply the Microsoft Fix it solution that blocks the attack vector for this vulnerability. Disable Sidebar in Group Policy. Disable the Sidebar in the system registry. 2737111 Solution: Workarounds refer to a setting or configuration change that does not correct the underlying issue but would help block known attack vectors before a security update is available. Disable WebReady document view for Exchange. 2755801 Solution: Workaround refers to a setting or configuration change that would help block known attack vectors before you apply the update. Prevent Adobe Flash Player from running. Prevent Adobe Flash Player from running on Internet Explorer 10 through Group Policy on Windows 8 and Windows Server 2012. Prevent Adobe Flash Player from running in Office 2010 on Windows 8 and Windows Server 2012. Prevent ActiveX controls from running in Office 2007 and Office 2010. Set Internet and Local intranet security zone settings to High to block ActiveX Controls and Active Scripting in these zones. Configure Internet Explorer to prompt before running Active Scripting or to disable Active Scripting in the Internet and Local intranet security zone.

Influence of Language Contact on English Language

Influence of Language Contact on English Language To what extent has language contact affected the English language? In discussing the influence of other languages on the English language, the term language contact may be defined as the impact of other languages on English as a result of socio-historical interaction (Mà ¡rquez 90). Languages are dynamic entities, which are constantly evolving to reflect our needs and the state of the societies that we live in (Bex 26). This is certainly the case for the English language, which has been heavily influenced by many languages throughout history as a result of numerous invasions, proselytism, interest in so-called prestigious languages, and many other factors, with the code-switching that ensued as a result of these having a profound impact on English. Therefore, this essay will illustrate the enduring impact that language contact has had by looking at how aspects of the English language like lexicon, orthography, phonology and place-names have been greatly affected by Englishs interaction with other languages, with particular focus on the influence of the Italic languages of Latin and French. Regarding lexicon and place-names, Latin has undeniably left a lasting impression on the English language. For instance, Jonathan Culpeper states that the Romans most successful raid under Emperor Claudius in AD 43 was what successfully laid the foundation for the partial Latinisation of many of Britains Celtic place-names (2, 3). While it remained rare for British place-names to be mostly derived from Latin origins, rare exceptions such as Speen from the Latin Spinis do exist; however, one of the most prominent legacies that Latin left occurred through compounding, with certain elements of the names of numerous cities and towns having Latin roots (Nielsen 154, 155). For instance, the suffix -wich in place-names such as Greenwich was derived from the Latin vicus, meaning village (Ayers and Cherry 7). Regardless, while Latin certainly had an impact on many British place-names, it also left a more general mark on the English language in the form of borrowed lexicon and loanwords. According to Culpeper, while early Christian missionaries introduced approximately four hundred and fifty Latin words into Old English through religious texts, and thousands of Latin loans entered the English Language during the Middle English period from areas such as religion, science, law and literature, it was not until the sixteenth century that borrowing from Latin and Greek became extremely popular (36, 37), which became a defining feature of Early Modern English (c.1500 17000). This may be explained by the influence of the Renaissance (c. 1300 1600), which was a time of significant interest in the sciences and arts, and which led to a renewed interest in Latin as the language of scholars, scientists and philosophers (Minkova and Tunberg xxvi). However, as there were no English equivalents for man y of the complex scholarly terms featured in these texts, approximately seven-thousand Latin loanwords entered the English language, which often represented abstract concepts, unlike English words of Germanic origins (Culpeper 39). Also, several Latinate roots have been borrowed numerous times, resulting in doublets; for instance, the Latin word sal has inspired numerous English words, including saline and salary (Green 35). Nonetheless, borrowing from Latin decreased after the seventeenth century, mainly due to Englishs newfound prestige and status as the language of scholarship (Culpeper 37, 38). Regardless, it is clear to see that Latin has had a profound impact on the English lexicon through thousands of loanwords. On the other hand, because of the Norman invasion of 1066, French became the official language of law and administration in England and, due to its prestigious status as the language of the upper class and the code-switching that occurred after the invasion, approximately ten-thousand French words associated with warfare, rule, law and fashion (Millar 126) were adopted into the English language during the Middle English period (c. 1100-1500) (Mellinkoff 97). However, while some Norman-French terms completely replaced their Old English counterparts, such fortune replacing wyrd, semantic change occurred when both terms survived, with an example being the distinction between the Old English house and the French loan mansion (Culpeper 37). However, much like Latin, French borrowing has been in decline since the upper class stopped speaking French and English became regarded as the new language of administration (Culpeper 37, 38), yet the influence of French has lived on in various levels of borrowings, such as through borrowed food-related lexis like poultry, phrases such as mà ©nage à   trois, and bound morpheme suffixes like -ible (Fromkin et al. 358, 505). Unlike the written lexis of Latin, the fact that French influenced English mostly through spoken vocabulary is significant because it places French loanwords between Germanic and Latinate lexis in that they may convey a mixed register and refer both concrete and abstract concepts (Culpeper 39). However, while Norman-French generally had a small impact on place-names as most British places already had established names by 1066, some elements of French did inspire certain naming practices. For example, the French-speaking aristocracy routinely named castles and estates like Belvoir and Malpas directly after landmarks and places in France, Norman scribes substituted sounds for some more familiar to French (which is reflected in the spelling and pronunciation of places such as Cambridge), and the prevalence of double-barrelled named manors like Kingston Lacy can also be attributed to the French aristocracy, who often gave their properties recognisable names to distinguish their manors from others (Mills xvi). Consequently, much like Latin, it is undeniable that French has had an impact on the place-names and lexicon of the English language. Moreover, it may be argued that both languages have had a significant impact on the orthography and, in turn, the phonology of the English language. The fact that English spellings are not always phonemic, for example, may be attributed partly to the move from the Runic alphabet to the Latin alphabet used by the Romans during the Conversion Period (c. AD 597 AD 735), which meant that there were not enough orthographic counterparts for all of the Old English phonemes, as the Latin alphabet consisted of only twenty-three letters (Culpeper 22). Also, Doreen Scott-Dunne has noted that Latin impacted English orthography and phonology through etymological respellings. For instance, because of the renewed interest in Latin and Greek texts, many Renaissance scholars decided to respell certain words to make them orthographically resemble their Latin origins, which is evident in the change of words like the Middle English det to the modern debt, which now more closely resembles the Latin debi tum (62). However, while this simply resulted in the addition of silent letters to many words (Scott-Dunne 62), other Latin-inspired spelling changes were mirrored by significant changes in pronunciations. For example, Renaissance scholars often added the letter after in words to make English appear as prestigious as Latin, which changed lexis like the Old French loan trone to throne (Algeo and Butcher 155).   This resulted in a change of pronunciation, with the words first phoneme shifting from [t] to [ÃŽÂ ¸]; nonetheless, this was not a universal change for all words that contained the letter , and words like Anthony did not always change in pronunciation in British English, which exemplifies the fact that language contact can often result in a lack of regularity (Algeo and Butcher 155). Furthermore, French scribes during the Middle English period may have caused English spelling variations (House 243), which often led to phonological changes. For instance, the runic symbol , which represented the phoneme [w], was scarcely used after 1300, due to it being replaced by the symbols or , which originated in northern France (Culpeper 22). Also, the letter represented a vowel in Middle English, but a consonantal that was pronounced as [dÊ’] appeared during the Middle English period, which is often attributed to the influence of Norman-French (House 241). However, another significant phonological impact occurred because the importation of French lexis during the Middle Ages encouraged a separation of voiced and unvoiced fricatives into separate phonemes (Millar 126). While Old English had simply represented [f] and [v] as at the start of words and in other positions, the importation of French lexis like voice that began with the phoneme [v], along with the desire to speak with a prestigious French accent, meant that graphological distinctions between the phonemes naturally occurred (Millar 126). Similarly, while lexis such as centre was borrowed from the Latin centrum, the influence of French meant that the grapheme started to represent the phoneme [s] instead of [k] in some words (Culpeper 26), leading to a lack of regularisation. Additionally, while Old English had a strict stress pattern, in which stress fell on the first central (not prefix) syllable, the stress pattern of French was variable depending on each word and, therefore, prosodic changes had to take place during the Middle Ages so that French loanwords could be smoothly integrated into English (Millar 126). However, while etymological respellings of some words took place to show their French origins, scribes sometimes incorrectly assumed the etymology of words like island, meaning a was added to the Middle English iland to make resemble the Old French isle, even though the word was originally from the Old English iegland, and therefore had Germanic roots (Horobin 112, 113). By and large, the profound influence of Latin and French on the English language exemplifies the fact that languages are not static, and continuously evolve organically in order to meet our linguistic and societal needs. In fact, English itself has already split into separate variations like American English and Australian English, which each have unique variations based on their contact history. Moreover, due to advances in travel and technology, English continues to be shaped and changed by more languages in our modern world, as evidenced by recent additions to the Oxford English Dictionary such as dopiaza (dopiaza, n.) and maitake (maitake, n.), which have Hindi and Japanese roots, respectively. Therefore, while syntagmatic, paragigmatic, social and technological changes (including scientific discoveries and the development of the internet) are arguably the primary causes of language change in the twenty-first century (Algeo and Butcher 10), language contact has undeniably had a s ignificant impact on the English language overall, and will most likely continue to play a role in influencing various aspects of the English language for years to come. Works cited: Algeo, John, and Carmen A. Butcher. The Origins and Development of the English Language. Seventh ed. Boston, MA: Cengage Learning, 2013. Print. Ayers, Donald M., and R. L. Cherry. English Words from Latin and Greek Elements. Second ed. Ed. Thomas D. Worthen. Tucson, AZ: University of Arizona Press, 1986. Print. Bex, Tony. Variety in Written English: Texts in Society: Societies in Text. London, England: Routledge, 1996. Print. Culpeper, Jonathan. History of English. Second ed. London, England: Routledge, 2005. Print. dopiaza, n. OED Online. Oxford University Press, December 2016. Web. Accessed 30 December 2016. Fromkin, Victoria, Robert Rodman, and Nina Hyams. An Introduction to Language. Ninth ed. Boston, MA: Cengage Learning, 2010. Print. Green, Tamara M. The Greek & Latin Roots of English. Fifth ed. Lanham, MD: Rowman & Littlefield, 2014. Print. Horobin, Simon. Does Spelling Matter?. Oxford, England: Oxford University Press, 2013. Print. House, Linda I. Introductory Phonetics and Phonology: A Workbook Approach. Mahwah, NJ: Lawrence Erlbaum Associates, Inc., 1998. Print. maitake, n. OED Online. Oxford University Press, December 2016. Web. Accessed 30 December 2016. Mà ¡rquez, Miguel Fuster. Working with Words: An Introduction to English Linguistics. Eds. Miguel Fuster Mà ¡rquez and Antonia Sà ¡nchez. Valà ¨ncia, Spain: University of Valà ¨ncia, 2011. Print. Mellinkoff, David. The Language of the Law. Eugene, OR: Wipf and Stock Publishers, 2004. Print. Millar, Robert McColl. English Historical Sociolinguistics. Edinburgh, England: Edinburgh University Press, 2012. Print. Mills, A. D. A Dictionary of British Place-Names. Fourth ed. Oxford, England: Oxford University Press, 2011. Print. Minkova, Milena, and Terence Tunberg. Latin for the New Millennium: Level 2: Student Text. Vol. 5. Mundelein, IL: Bolchazy-Carducci Publishers, 2009. Print. Nielsen, Hans Frede. The Continental Backgrounds of English and its Insular Development until 1154. Vol. 1. Odense, Denmark: Odense University Press, 1998. Print. Scott-Dunne, Doreen. When Spelling Matters: Developing Writers Who Can Spell and Understand Language. Ontario, Canada: Pembroke, 2012. Print.