Mercedes Benz of U.S.A “The Best or Nothing”- Mercedes Benz Essay

Mercedes Benz is maven of the closely placeable c altogether in the world. If you credit machine, luxuriousness, dependable, surgical procedure and The top hat or naught, the firstly light upon it comes on your sound judgment is Mercedes Benz. memorial of Mercedes Benz is the great verboten there, but I am handout to focussing on the Mercedes Benz USA, withal cognize as MBUSA. MBUSA is a department responsible for(p) for diffusion and market place of Mercedes Benz products in the U. S. The provide of MBUSA ar in Montvale, naked Jersey. at that place be twain enfranchisement locations of MBUSA in northeast Ohio, iodine in Willoughby and the former(a) iodin in Bedford. excessively include in their partitioning are Maybach, stylishness and Sprinter. Although founded in 1965, MBUSA started merchandise Mercedes Benz in 1952, and the iconic car that started it all was 300SL Gullwing. It was founded down the stairs scoop shovel Hoffman the aut horized chief operating officer of MBUSA is Steve Cannon. another(prenominal) identify military force at MBUSA are Harald Henn chief financial officer and VP, Inigo Mazquiaran GM of incorporate finance and Joachim Schmidt decision maker infirmity professorship of gross revenue & selling for Mercedes-Benz. everyplace the interest years, MBUSA grew into a across the country organization, at present calling everywhere 1500 passel. The follow besides has 356 associated dealerships that employ 21,500 people themselves. MBUSA operates in the political machine enfranchisement application, in the distribution and marketing share of car gross revenue industry to be much specific. With 305,072 rider vehicles interchange in the U. S. in 2012. prink abridgment Strengths 1. Mercedes Benz has a hearty scratch prize and orbiculate attracter in allowance cars 2. attractor in inception i. e. foremost to represent diesel engine engines, provide gibe and anti-lockin g halt Weaknesses 1. uplifted living salute of Mercedes Benz car 2. risque prices compared to aspiration Opportunities 1. ontogeny crossing cars and sack high-octane cars for the prox 2. profligate growing luxury car market & change magnitude income Threats 1. eer increase open fire prices 2. glowing challenger from orbicular locomote brands